Description

The WILA Bonn approached us with a multifaceted enquiry: numerous media were needed to promote and inform people about their courses on the topic of ‘Education for Sustainable Development’ (ESD). Visually, everything was to be based on existing illustrations and the CI of the ‘BNEhoch3’ course.
At the core are three micro-sites designed to make the content of the course appealing to different target groups. These micro-sites are optimised for both desktop and mobile views. The pages are characterised by their lively design and dynamic animations. Another task was to create a summarising infographic. This info sheet lists all modules of the course and gives an overview of the underlying methodology. The digital PDF was optimised in accordance with the latest accessibility regulations. Finally, a short explanatory film was created, which also provides an overview of the course and the objectives of ESD. This short image film was created including voice-over and subtitles and can be used both on the website and in social media.
Together with WILA Bonn, a very budget-friendly plan was put together to create the planned media in the shortest possible time and to a high standard of quality. By optimising the integration of the various media, we created a convincing overall picture.