What should you bear in mind when commissioning an interactive infographic?
When commissioning an interactive infographic, there are a few points you should bear in mind as a customer to ensure that the end result meets your expectations:
1. Audience and purpose
Customisation to the target group: Think carefully about who your target group is and how the interactive infographic can best address their needs.
Determine the purpose: Clearly define the purpose of the infographic. Should it inform, explain a product, inspire action or simplify a complex topic?
2. Integration into the marketing strategy
Consistency with brand identity: Ensure that the infographic matches your overall strategy and brand identity in terms of style and content.
Use in various media: Plan how and where the interactive infographic will be used to maximise its impact.
3. Content and structure
Clear and interactive content: Your content should be clear and understandable and contain interactive elements that engage the user.
Structure and navigation: Make sure you have an intuitive navigation and structure that makes it easy for users to navigate through the information.
4. Responsive design
Adaptability to different devices: Consider a responsive design that adapts to different screen sizes, especially for mobile devices.
5. Content management system (CMS)
Easy Updates and Management: A CMS can be helpful to easily update and manage infographic content, especially when data changes frequently.
6. Animations and visual effects
Use of animations: Consider how animations can make the infographic more engaging and present complex information in an easier-to-digest way.
7. Technical details
Compatibility and loading speed: Make sure that the infographic is technically compatible with different browsers and devices and has a fast loading speed.
8. Project plan and budget
Realistic time and budget planning: Take into account that the development of an interactive infographic may require more time and budget due to its complexity and technical requirements.
9. Copyright and licencing
Copyright compliance: Ensure all materials, including images, graphics and text, are copyright-free. Clarification of usage rights: Make sure that you have the necessary rights to use all elements of the infographic, including the interactive and animated components
10. Selection of the service provider
Expertise and experience: Choose a vendor that has experience in creating interactive infographics and can meet your design and technology requirements.
11. Communication with the contractor
Communication and feedback: Maintain a regular dialogue with the service provider to ensure that the infographic meets your expectations and that adjustments can be made promptly.