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What should you bear in mind when ordering an explainer video?


When commissioning an explainer video, there are a few points you should bear in mind as a customer to ensure that the end result meets your expectations:

1. Audience and purpose

Before you start, think about who your audience is and how the video can address their needs and interests. Define what you want to achieve with the video - whether it should inform, persuade, entertain or a combination of these elements.


2. Integration into the marketing strategy

Make sure that the explainer video fits in with your overall marketing strategy and brand identity in terms of style and content. Plan how and where the explanatory film will be used, for example on social media, your website or in presentations.


3. Content and message 

Clear and concise content: Make sure the message of your video is clear, understandable and to the point.

Storyboard and script: A well-thought-out storyboard and script are crucial to getting your message across effectively


4. Visual and auditory elements 

Graphics and animation: Decide on the style of graphics and animations to be used in the video.

Music and sound effects: Consider the role of auditory elements and how they can support the message.


5. Complexity of animation 

Simple vs. complex animations: The complexity of the animation affects both cost and production time.

Teaser clips: Shorter teaser clips could be created for social media to generate interest in your longer explainer video.


6. Realistic schedule and budget

The production of an explainer video can take several weeks, depending on its complexity and quality. Budget planning: Define a budget that covers both the production costs and the costs for any adaptations or additional elements. You can find out more about the process of an explainer video project here: /Prozessablauf 


7. Copyright aspects

Graphic elements and illustrations are customised for you in a professional agency. However, if the service provider uses third-party materials, make sure that these are not protected by copyright or that the necessary rights have been obtained for their use.


8. Pay attention to the right of use  

Clarify which usage rights you have to the finished video. This is particularly important if you plan to publish the video widely or commercialise it. Don't forget to clarify the rights of use for music and voice-overs. Both pieces of music and professional voice recordings can be protected by copyright. Make sure you have the appropriate licences for use in your video.


9. Selection of the contractor

Consider the pros and cons of hiring an agency or a freelancer. Get quotes from different providers and compare them in terms of cost, style, experience and previous work.


10. Interaction with the agency

Maintain clear and constant communication with the contractor throughout the process.

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